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Sunday, May 01, 2005

John Egan of the Austin Business Journal - My first AIEA Meeting

Well, I finally got around to attending my first Austin Inventors and Entrepreneurs Association event. Pretty educational. Kudos to the organizers Chris Ritchie and Jesse Redman.

John Egan of the ABJ spoke on April 27.

The key takeaways were:
  • Don't pitch the ABJ on Tuesdays and Wednesdays. They deliver the paper to the printers on Wednesday.
  • Get events for their calendar to them 2-3 weeks ahead of time.
  • To get on the picture page, work with non-profits.
  • CC John Egan when you pitch reporters.
  • The ABJ writers are looking for "new news" and prefer stuff that isn't being pitched to other locals e.g., Austin American Statesman.
  • 20% of ABJ readers are millionaires.
If this first meeting is any indication, I imagine I'll try and attend more AIEA meetings in the future.

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